Time to show bleach the bench - this clever, salon-standard formulation lifts hair colour up to five levels without bleach, so you can achieve a lighter, brighter blonde with less damage and scalp irritation. The shade achieved and the time it will last will depend on your hair’s current colour, condition, porosity, length and thickness but, in general, No Bleach Bleach will lift medium brown hair to medium blonde and light brown hair to light blonde, and should only be used on unbleached, virgin hair. Unlike with traditional bleach, the colour achieved will continue to lighten subtly over time and the BLEACH London Reincarnation Mask included in this pack is perfect for helping your hair on its way to repair. Top roots up every 4-6 weeks for the ultimate lift!
