Repairs - Mends - Strengthens The only inside-out hair repair solution to both reverse and fight future damage, reinforce hair's strength, and reduce breakage by 2x with Virtue's highest concentration of reparative Alpha Keratin 60ku. Damage Reverse Serum revolutionises hair repair by not only fighting future damage, but by reversing it. Packed with the highest percentage of Virtue's bioidentical protein, Alpha Keratin 60ku, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with all-natural keratin to smooth, soften, and protect from future harm. No other damage-repair product can tout the unparalleled benefits of Virtue's bioidentical protein, Alpha Keratin 60ku. Rigorous clinical testing revealed that this formula instantly repaired split ends by 98% increased fibre flexibility to make hair more resistant to breakage; in fact, it was clinically proven to reduce breakage by 2x after just one use. IDEAL FOR: - All hair types, especially hair that's damaged or in need of extra care. - Perfect for stressed-out strands dehydrated from heat styling or chemical treatments. - Safe for color-treated and chemically treated hair. TEST RESULTS KEY CLAIMS: - Provides a 360° approach to hair repair - Hair is instantly more resistant to breakage - Clinically proven to reduce breakage by 2x instantly - 98% of split ends repaired instantly - Fights future damage (1)Source: Clinical Instrumentation Study by Princeton TRI Labs
