Kerastase Chroma Absolu Shampoo Bain Riche is a nourishing protective shampoo for sensitized or damaged colour treated hair, mostly adapted for medium to thick hair. This light rose transparent gel formula respectfully cleanses hair whilst preserving hair colour from fading away. Hair looks healthier and after 6 weeks, up to 92% of colour intensity is preserved. Colour is enlivened, with up to 65% more shine. Kerastase's shampoo bottles are made with 95% recycled plastic. To use: Wet hair thoroughly and apply a coin-sized amount. Lather by adding a little water, emulsify and rinse. Follow with a Chroma Absolu Fondant, Masque or Soin Acide. Today, more than ever, the world needs care - responsible and sustainable care. Since 2013, Kerastase has resolved to extend its expertise in the art of care by committing to using less virgin plastic. Drawing on their excellence in innovation, finding new ways to cut down on waste and empower their customers to make more sustainable choices. Kerastase is committed to optimising packaging whenever possible, using less virgin materials and more recycled materials, recyclable packaging and refillable delivery systems. Beginning with shampoo bottles and branching out to more and more products, they are creating a sustainable packaging program, with many more refill innovations to follow. Kerastase is also committed to more sustainable production and since 2019 their factory in Burgos, Spain has achieved carbon neutrality by improving energy efficiency and using 100% renewable energy. Since 2017 the Burgos production facility has also been a 'waterloop' factory. This means that 100% of the water used for production processes is recycled and reused in a closed loop. The External water network is only used in the composition of the products or for employee's day to day needs.
