Living proof. No Frizz Shampoo

Set the foundation for frizz-free hair with this smoothing shampoo that gently yet effectively cleanses while also blocking humidity. - Leaves hair smoother, softer and blocks humidity - Noticeably smoother hair after just one wash - Removes dirt, sweat, oil, pollution, and product buildup - Luxe lather gently yet effectively cleanses without stripping or over-drying strands TEST RESULTS Test Results(1) - Consumers agree their hair has healthy movement after just one use of No Frizz Shampoo and Conditioner - 73% of consumers agree that their hair moves and looks healthier after using No Frizz Shampoo and Conditioner - 87% of consumers agree that No Frizz Shampoo and Conditioner leave their hair feeling soft after just one use - Consumers agree that No Frizz Shampoo and Conditioner make hair smooth after just one use - Consumers agree that No Frizz Shampoo and Conditioner control and eliminates frizz - 86% of consumers expect No Frizz Shampoo and Conditioner to continue to improve the feeling of their hair with continued use (1)Based on a 200-person consumer-use test COMPOSITION Proprietary Amino Cleansing Complex: Sulfate-free surfactant blend that cleanses hair without stripping. Jojoba esters: Smooths and combats the effects of humidity. Marine algae polysaccharide: Protects hair from environmental damage. Phytantriol. Preserves hair color and reduces the damaging effects from thermal and environmental aggressors. MORE INFORMATION When our scientists examined other frizz-fighting shampoos and conditioners on the market, what they found is that most competitors rely on haircare's dirty little secret, silicone, to coat the entire shaft and weigh it down under the guise of frizz-fighting and smoothing benefits. The outermost layer of the cuticle, the F-layer is a natural hydrophobic coating—which means that it repels water and henceforth humidity, preventing frizz. However, because it's the outermost layer, it's also easy to strip away. (Think: Excess shampooing, brushing, and combing.) And once the protective, hydrophobic F-layer is gone, the cuticle is not only exposed, but now can be more easily damaged. Which is why No Frizz Shampoo and Conditioner works to smooth and align those individual hair fibers with ingredients that mimic hair's own replenishing powers, rather than just coating it.