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Introducing Pure Vitamin C12 Serum. Our dermatologically approved serum with a vitamin C concentration of 12% offers powerful anti-wrinkle benefits, reveals radiance even in sensitive skin, provides a dose of antioxidants and boosts natural cell regeneration. DERMATOLOGIST RECOMMENDATION: Clinically proven to help correct the appearance of fine lines and wrinkles. Boosts skin radiance and evens out skin tone. Helps skin stimulate its own cell renewal process & promotes smoother-feeling skin. Refines skin texture for a softer feel. PROVEN BENEFITS: Helps correct the appearance of wrinkles. Encourages skin’s own regeneration process & improves skin radiance. Achieves a more even and uniform complexion. WHAT YOU CAN EXPECT: 93% of women saw an improvement in radiance 76% of women saw improvement on skin tone evenness Self-assessment, 63 women, after 2 weeks. SPECIFICALLY FORMULATED FOR: This concentrated serum offers a host of benefits for all kinds of customers and concerns, whether you want to address wrinkles, lack of radiance or skin irregularities in texture and tone, or even if you’re simply eager to provide your skin with a hit of antioxidant power in the form of vitamin C. Suitable for all skin types, including combination and sensitive skin. We select protective packaging and the most vital preservatives to guarantee reliable tolerance and efficacy over time. Our packaging integrates a UV filter to protect the serum’s active molecule from being degraded by UV rays, ensuring the stability of the formula. ACTIVE INGREDIENTS: La Roche-Posay carefully formulated this serum to have the best actives but in a very stable formula. Just the essentials, at the right active dose. 12% PURE VITAMIN C: A gold-standard derm-active ingredient in anti-ageing that reveals the radiance of the skin and helps smooth the appearance of wrinkles and fine lines by boosting skin’s elasticity. Our serum now contains a vitamin C concentration of 12%. SALICYLIC ACID: This vitamin C serum