A purple toning gel shampoo designed to neutralise brassy or yellow tones in natural, colour-treated, or highlighted blonde hair. It revives the brightness of blonde hair, making it appear pure, fresh, and radiant. Key Benefits ✔ Neutralises unwanted yellow and warm tones for a pure blonde ✔ Refreshes colour between salon visits, keeping blonde hair looking fresh ✔ Hydrates and adds visible shine to hair ✔ Leaves blonde hair luminous, radiant, and revitalised ✔ Colour-Safe Size: 250ml Key Ingredients Florentina Iris & Violet Pigments: Colour-corrects brassy and yellow tones Buriti Oil: Extremely rich in provitamin-A (beta-carotene), providing nourishment and shine Almond Butter: Rich in Omega-6 to enhance hair's shine and smoothness Vitamin Conditioning Complex: Nourishes and hydrates hair Texture: A purple-coloured gel that transforms into a rich, luxurious lather. User Trial Results ✔ 93% said their blonde hair looked fresh ✔ 93% noticed visible neutralisation of brassiness ✔ 93% reported their blonde hair appeared brighter ✔ 9 out of 10 people saw a reduction in yellow tones (After 2 weeks of using the Baby Blonde Shampoo & Conditioner)
