For all hair types; ideal for colour-treated and chemically processed hair. Lather in this rich, sulfate free shampoo to gently cleanse, soften and protect. Natural Awapuhi extract balances moisture for manageability and shine. KeraTriplex, an exclusive blend of keratin proteins, rebuilds and repairs for healthy-looking hair. Key Benefits of Paul Mitchell Awapuhi Wild Ginger Moisturizing Lather Shampoo: - 100% sulfate-free: Gentle, rich and creamy formula balances moisture, leaving hair soft and colour protected with reflective, natural shine. - Exclusive KeraTriplex: Helps to rebuild and repair damaged hair all the way to the core and provides a sacrificial shield to the hair surface, protecting it from environmental and other forms of damage. - Awapuhi Extract: Smoothes, softens and balances moisture for manageability and shine. pH: 6.5 Key Ingredients: - Sodium Cocoyl Isethionate: Creates a creamy, rich, mild cleansing system that balances moisture, leaving hair soft and colour protected with reflective, natural shine. - Keratin/Hydrolyzed Keratin/Oxidized Keratin: This unique blend of keratin proteins has varying molecular weights to allow penetration into the cortex to restore strength, repair the cuticle layer and bind to the surface to prevent further damage; the keratin Paul Mitchell use is the closest in structure to human hair, meaning that the order of amino acids is nearly identical; if you imagine the teeth of a zipper, where one side is the human hair structure and the other is KeraTriplex, the alignment is so closely matched that they literally zip and form a tight bond within the structure of the hair itself. - Awapuhi Extract: Paul Mitchell's exclusive, lipid-rich extract balances moisture and helps prevent dryness. Paraben free. Sulfate free. Colour safe. Paul Mitchell is a PETA certified cruelty-free brand; they do not test any of their products on animals.
