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Backed by state of the art science and a legacy in innovation dating back to the 1960s Redken was the first company to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day: PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR. Redken is trusted by millions of hair professionals worldwide and is loved by the fashion and beauty press globally for its scientific hair prescriptions and iconic liquid color to deliver powerful hair transformations that preserve the health of the hair for performance-obsessed professionals and their clients all around the world. Professional solution for blonde hair. Ultra violet pigment and triple acid protein complex to tone, strengthen and brighten all in one for a brighter, stronger blonde. Conditions and tones natural and color-treated blonde hair. Keeping your color protected and bright. Contains Triple Acid Protein complex and violet pigment. The Light Purple Conditioner Helps To Remove Brassiness, Detangle And Smooth Processed Blonde Hair Or To Condition Natural Blonde While Keeping Your Color Protected And Bright.