This product helped me achieve my perfect blonde. Any yellow tones which were not cancelled out by purple shampoo/conditioner were cancelled out with this toner! I brought it on offer in Boots, I think it was 2 for £10. It’s easy to use and the hair mask that comes with it is unreal, makes your hair feel like silk. 10/10 would recommend!
Reviewed on Tue 27 Oct 2020
I am in my late 20's/early 30's with combination, fair tone skin and blue eyes. My hair is blonde, processed with normal texture.
This toner works very well, it really helps getting rid of the yellow and brassy tones out of your hair. I find that mixing a little bit in with the bleach works very well too. I've found it makes the results of the toner better and longer lasting.
Reviewed on Wed 09 Nov 2016
I am in my mid 20's with sensitive, fair tone skin and blue eyes. My hair is light brown, dry with fine texture.
Love this toner works really well getting rid off of brassy yellow tones in the hair works well with bleach London silver shampoo and conditioner my only down side is that to keep the brassiness away you need to keep it topped up
Reviewed on Mon 03 Oct 2016
I am in my late teens/early 20's with dry, fair tone skin and blue eyes. My hair is light brown, oily with normal texture.
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Whatever the shade, the ultimate blonde ambition is to banish brassiness for good – and BLEACH London’s White Toner Kit is one of the best ways we’ve ever found. Neutralising yellow, orangey pigments, this semi-permanent (it lasts around 16-20 washes) post-bleach toner kit keeps hair at its brightest blonde, whether you’re golden, white, silver or platinum. Containing a tube of colourant, a bottle of developer lotion (peroxide) and a repairing treatment mask (to nourish stressed-out strands), alongside a pair of plastic gloves and an instruction leaflet, this really does contain everything you need to carry off effortless application. As if all that wasn’t enough, the collection is completely cruelty-free and vegan – like all of BLEACH’s products – so you can feel caring as well as cool.
