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For bouncy, fresh-from-the salon bounce without a stylist’s expertise, the BLOW.DRY EVER.BOUNCE parries frizz and keeps your style in place — allowing you strut the streets with springy, voluminous hair in tow.Activated by the heat of your hair dryer, use this on damp hair after shampooing and conditioning but before styling to activate KEVIN.MURPHY’s unique ‘Smoothing Technology’. Utterly lightweight, the formula smooths strands and adds longevity to your style while ensuring a frizz-free finish — even when up against humidity! If you’re sick of flat, rough, straw-like strands and have always coveted the smoothing, shine-producing touch of a stylist, this formula is for you.