Promising flexible, natural-looking but long-lasting hold, Davines’ Medium Hold Pliable Paste is perfect for when you don’t want to your style to look too ‘done’. Think: Yep, my perfectly styled strands fall that way on their own.”Founded in Parma in 1983 by the Bolatti family, Davines Group started as a research laboratory, formulating high-end hair care for cosmetic companies worldwide. After a decade spent honing its expertise, the group launched its own line of tress-saving heroes and Davines came to fruition. Another instant classic, the Medium Hold Pliable Paste facilitates controlled versatile styling that doesn’t detract from your natural shine or movement.
