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Switch off, unplug and escape to the countryside with Bluebell Woods Elasticizer Therapies. Reminiscent of dewy woodland wanders, warm dappled sunshine, and lush pools of native British Bluebells, this sentimental fragrance intertwines floral undertones with fruity notes of red berry. These delicate bell blossoms, with their calming pops of blue and heady scent, epitomise the opening ceremony of warmer seasons like no other. Inspired by the healing powers of nature, and its ability to restore energy and balance, breathe in the essence of the wild and rediscover your sense of self. Rich and deeply conditioning, Elasticizer Therapies pre-shampoo treatment delivers an intense boost of moisture, elasticity and in turn strength to your hair. The award-winning formula leaves hair bouncy, silky, shiny and manageable, with improved results with every use. To use: Before shampooing, thoroughly wet hair and apply in sections. Work into hair with fingertips. Cover with a shower cap and leave for 10-20 minutes (the longer the better). Rinse well and follow with the appropriate Philip Kingsley shampoo, conditioner and scalp toner. Finer hair textures should double-shampoo to remove all product. For best results use at least once a week. Philip Kingsley's bottles and tubes are crafted from either sugarcane bioplastic or Post-Consumer Recycled (PCR) plastic. Sugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the world's carbon in the process. PCR plastic reuses single-use plastics (such as drinks bottles and packaging) which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution. It also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.