A damage protection and strengthening purple shampoo.Bleach London’s Purple Reincarnation Shampoo is specially formulated to significantly reduce breakage by 68%; while keeping your blonde fresh and bright. Infused with creatine; wheat microproteins and amino acids; this shampoo ensures an intensive nourishing treatment that strengthens hair from within while offering gentle cleansing. It also provides protection against damage from pollution; styling and daily stressors. Suitable for all hair types Crueltyfree Vegan
