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This kick-brass Aussie Blonde Hydration Shampoo neutralises brassy, yellow tones to leave blonde and silver hair boosted, hydrated and bright. A is for Aussie… which is short for Australia… which is the birthplace of the brand, the origin of botanical ingredients. Key features: - Purple Shampoo for bleached, blonde and silver hair - For dry and dull hair in need of toning and hydration - With Australian Hemp Seed & Wild Plum extracts - A is for Aussie… for Australia… for Authentic Ingredients and Aussome Aussie Attitude - Aussie is proud to be a PETA certified cruelty-free brand - This beige bottle is recyclable (depending on facilities)