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A strengthening and hydrating shampoo formulated with rice protein; biotin and amino acids.Your haircare routine is about to get a serious upgrade with the Haircare By BEAUTY BAY Strengthen + Hydrate Shampoo. This nourishing and conditioning shampoo helps to soften and moisturise your hair as it deeply cleanses; to deliver nothing but damage; breakage and split end protection. Thanks to a blend of hairloving targeted ingredients; your hair is going to thank you. Enriched with rice protein; biotin and amino acids Vegan Cruelty free Made in the UK Money back promise ([see T&Cs](https://www.beautybay.com/s/moneybackguarantee/)) Find a fivestep haircare routine for fine and thin hair [here](https://www.beautybay.com/edited/haircareroutinefinethinninghair/) Find a fivestep haircare routine for curly and coily hair [here]( https://www.beautybay.com/edited/haircareroutinecurlycoily/) Find a fivestep haircare routine for dry and damaged hair [here]( https://www.beautybay.com/edited/haircareroutinedrydamagedhair/) Discover everything you need to know about Haircare By BEAUTY BAY [here]( https://www.beautybay.com/edited/haircarebybeautybay/)