I have looked for a shampoo everywhere that can provide a lovely pink tone to my hair and this one is perfect. It doesn't leave my hair dry or greasy. The only issue is that it sometimes does not provide full coverage and my fringe goes a lot pinker than the rest of my head.
Reviewed on Sat 12 Dec 2020
I am in my late 20's/early 30's with combination, light tone skin and blue eyes. My hair is blonde, processed with normal texture.
Having used this Shampoo in conjunction with the conditioner, I have been left pleasantly surprised by the results. Having bleached my hair from being quite dark to blonde, I did have an uneven tone in places and this has totally corrected this. My hair has been left looking really healthy, evenly toned and shiny. I didn't care too much for the scent but easily moved past this, loved the actual color of the shampoo so vibrant! I also love the fact that this is an ethical brand by being vegan & cruelty-free which is always a bonus. I would happily repurchase in the future and will also take the time to look at other products bleach London has.
Reviewed on Wed 19 Feb 2020
I am in my late 30's/early 40's with combination, light tone skin and hazel eyes. My hair is medium brown, normal with normal texture.
I have really enjoyed trying this product. I have platinum blonde hair and this gives it a rose gold hue. It leaves a very even colour and would be a great product to use to maintain colour if you use a pink dye.
I’ve used this shampoo alone and with the conditioner and much prefer it without the conditioner. For a stronger colour both together work well.
For the cons: I hate the packaging. It’s very difficult in the shower to dispense the product. A pump or squeeze top would have been great. I’m sensitive to SLS and so this is a product I would be unable to use this shampoo as a permanent product in my routine. It also states that this needs to be used every other shampoo, which I feel is quite a lot: my usual toning shampoos last 3-4 washes between uses. During use this does appear to be the case and the colour is not long lasting.
Reviewed on Mon 17 Feb 2020
I am in my late 30's/early 40's with normal, light tone skin and blue eyes. My hair is blonde, processed with coarse texture.
This shampoo has left my hair looking salon toned and the condition feels great. I’m so happy with this product, I love the colour and I will most definitely rebuy. Also the brand is making an effort to use recycled materials and be cruelty free which in my eyes is a win win
Reviewed on Wed 12 Feb 2020
I am in my late 30's/early 40's with combination, fair tone skin and hazel eyes. My hair is blonde, combination with normal texture.
I have medium blonde hair, so I didn't expect this to give me the same pearly hue that it would on bleached hair. Regardless, it definitely helped take out some of the brassy tones in the lighter parts of my hair. My hair feels super clean and it hasn't caused any scalp irritation. I'm very happy with the results and I would definitely recommend to anyone with very light hair. I have my eye on the Rose version of this now!
Reviewed on Wed 12 Feb 2020
I am in my mid 20's with acne/problem, fair tone skin and hazel eyes. My hair is blonde, oily with fine texture.
This product colours your hair in 5 minutes what more could you ask for. It has the perfect purpled pink colour.
It also works very well as a shampoo at the same time and makes your hair smell amazing and feel soft and refreshed.
Honestly I need the entire range of this now
Reviewed on Mon 10 Feb 2020
I am in my late teens/early 20's with combination, light tone skin and blue eyes. My hair is light brown, normal with normal texture.
Illuminate your hair with the BLEACH LONDON Pearlescent Shampoo. This nourishing formula delivers a soft, pinky-purple tone for opalescent ‘unicorn hair’. The vegan, cruelty-free formula is perfect for use on pastel, bleached or very light blonde hair to create a multi-dimensional pearly glow.Vegan and cruelty free.