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A gentle clarifying shampoo that deeply cleanses hair, removing product buildup, pollution, excess oil, and heavy metals deposited from hard water to keep hair cleaner, longer. - Improves color vibrancy - Helps keep hair cleaner, longe(1) - Cream to lather formula that deeply cleanses without stripping hair - Removes product + pollution buildup, excess oil, and heavy metals deposited from hard water - Resets hair to a clean slate for optimal treatment effectiveness - Protects against discoloration from chlorine - Reveals soft, shiny, manageable hair TEST RESULTS - Improves color vibrancy - Helps keep hair cleaner, longer(1) - Cream to lather formula that deeply cleanses without stripping hair - Removes product + pollution buildup, excess oil, and heavy metals deposited from hard water - Resets hair to a clean slate for optimal treatment effectiveness - Protects against discoloration from chlorine - Reveals soft, shiny, manageable hair COMPOSITION Magnetic leer: Acts like a magnet by attracting product buildup and removing it from hair. Gentle surfactant blend: Sweeps away pollution particles and sebum. Naturally derived chelating agent Removes heavy metal buildup caused by hard water. Activated charcoal: Detoxifies hair by absorbing odors and impurities.