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A mild cleanser designed to instantly moisturise, help prevent the formation of split ends and provide UV protection. Key Benefits of Paul Mitchell Moisture Instant Moisture Daily Shampoo: - Moisturises, protects and conditions: Instant Moisture Complex provides superior conditioning and UV protection, penetrating deep into the hair where it helps protect both the cuticle and cortex. - Thickens and repairs: Panthenol penetrates deep into the hair to add volume and increase body; panthenol also attaches to the surface to help repair damaged cuticle layers. - Brilliant shine and reflection: Chamomile, rosemary, aloe vera and jojoba combined with state-of-the-art conditioners help intensify shine. pH: 5.5 Key Ingredients: - Cocamide MEA: Mild cleansing agent. - Cinnamidopropyltrimonium Chloride: UV absorber which protects hair from the sun; improves combing, strength and adds colour protection; small enough to penetrate into the hair, allowing it to protect both the cuticle and the cortex. - Panthenol: Provides long-lasting moisture, reduces the formation of split ends, thickens hair, provides shine and helps repair surface damage. - Activated Botanical Moisture Blend: A blend of special ingredients and awapuhi helps balance moisture and prevent dryness. - Activated Botanical Shine Blend: A unique blend of algae, chamomile, rosemary, aloe vera and jojoba provides gentle hydration and creates brilliant shine and reflection. Gluten free. Vegan. Colour safe. UV protection. Paul Mitchell is a PETA certified cruelty-free brand; they do not test any of their products on animals.