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JVN knows a thing or two about building body confidence. Using a blend of thickening plant-based actives (rather than positive affirmations) to amp up fine or flat strands, Embody Volumizing Shampoo leaves you hair with feel-good fullness, bounce and shine. Gentle enough for daily use, this kind-to-hair blend thoroughly cleanses away dirt and build up, without over-drying strands. Stimulating caffeine wakes up hair follicles, while aloe leaf juice hydrates and soothes to keep the scalp healthy, promote natural growth and reduce hair fall. JVN's patented (and sustainable!) sugarcane-derived hemi-squalane instantly improves hair health and strengthens for naturally bouncier, thicker-feeling tresses.