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Lock in your brows for up to 24 hours with the POWer Hold Freezing Brow Glue. With its extra strong glue-like formula that helps keep brows in place all day long, this easy to apply brow glue is a makeup bag staple!. Perfect for keeping your brow colour in place for longer, apply this smudge resistant formula every day for perfectly POWerful brows.. Benefits. Up to 24 hr hold. Extra strong hold. Smudge & flake resistant. Non sticky finish. Instantly tames and styles. Suitable for all skin types & tones. Vegan. How to use. Fill in any sparse areas of the brow with your favourite Collection brow definer, brow powder or brow mascara.. Use the mini spoolie to brush Brow Glue though brows, either following their natural shape, or brushing upwards for the laminated brow look.. Allow to dry for a few seconds.. *In a week long user trial on 58 women.. 84% of woman agree the glue holds brown in place all day. Holds brows in place for up to 24hrs (after using the glue). 85% of woman agree the brow gel has extra strong hold. 89% of woman agree the brow gel doesn’t flake. 82% of woman agree that brow gel doesn’t leave a sticky finish. Brows are sweat and water resistance for up to 24hrs (after using the brow glue). 82% of woman agree the brow gel locks in colour. 89% % of woman agree the brow gel creates defined looks. 89% of woman agree the short bristles on the brow brush grip and groom every brow hair. 95% of woman agree the brow gel dries clear. Ingredients. Aqua, Acrylates Copolymer, Propylene Glycol, VP/VA Copolymer, Polyacrylamide, Polyacrylate Crosspolymer-6, Glycerin, C13-14 Isoparaffin, Phenoxyethanol, Laureth-7, Caprylyl Glycol, Ethylhexylglycerin, Panthenol, T-Butyl Alcohol, Laurtrimonium Chloride, Sodium Bisulfite.