I love the colour - I really do - the kind of inky black that I only get with other eyeliners after going over the line multiple times. In general, it stays on amazingly, even if I tear a little here or there (a Superdrug review claims it stays on through a breakdown but I've never tried).
I have two issues with this though. One, as mentioned is that it flakes. I originally thought it might've been my mascara, but independently applying both produced tiny black flecks for the eyeliner and none for the mascara. Granted, they're really tiny flakes so they may go unnoticed unless someone's right in your face but... it flakes.
The other issue is more personal - is it just me or is painting your eyelashes inevitable when using a liquid liner? Every time I use this, my eyelashes inevitably get some of the liner, which can make them clump up sometimes.
Reviewed on Thu 13 Feb 2020
I am in my mid 20's with normal, tanned tone skin and brown eyes. My hair is black, asian with fine texture.
This eyeliner has been my go-to for the last few years. The colour is completely jet black in one swipe, and dries down in half a minute. I personally have had better experience with this eyeliner than ones that are styled as pens, and believe that it's great value for the price. My only issue would be that the inside of the product does have a little drying on the outer rim, but that's very easily fixable and isn't much of an issue.
Reviewed on Fri 01 Mar 2019
I am in my late teens/early 20's with combination, light tone skin and brown eyes. My hair is black, asian with normal texture.
This was the standard go-to liquid eyeliner for me as a teen, and I have recently bought it again (the waterproof one, anyway).
With a little practice, it is so easy to apply - it dries quickly so after a few seconds it isn't likely to smudge, and it stays put throughout the day. You do need to keep re-inking it multiple times on one eye though - or at least I do!
The reason why I have given it a star less than it perhaps otherwise deserves is the same reason why I will not buy it again; as they are not a cruelty free brand, I will be looking for something else that does not test on animals abroad.
Reviewed on Sat 09 Feb 2019
I am in my late 30's/early 40's with combination, fair tone skin and green eyes. My hair is medium brown, dry with coarse texture.
Easy to use as the applicator is not to thick or thin. Blackest black eyeliner i have ever had! Easy to use only all eyeshadows even glitter and pigments. Best drugstore eyeliner at an amazing price, affordable for everyone. Has a good consistency that is not tp runny but also doesn not dry off. Easy to do thin precise strokes or building up a thick wing. Never smudges and stays on all day.
Reviewed on Mon 06 Nov 2017
I am in my late teens/early 20's with combination, tanned tone skin and brown eyes. My hair is dark brown, combination with normal texture.
Love this liner. Love the way it feels on the kid I love the packaging the wand and the opacity of the black. It is so easy to use and you don’t need to use so much product because the colour is amazing. Love doing my wings with this
Reviewed on Sat 07 Oct 2017
I am in my late 20's/early 30's with combination, fair tone skin and blue eyes. My hair is light brown, dry with fine texture.
Honestly, as someone who hardly uses eyeliner, due to the difficulties of perfecting the wing, I hardly like any eyeliner products, and didn't find any product that would make life easier until I tried this!It applies on easily, with a superfine tip, helpful for the skilled+newbies.The consistency isn't perfect as it can smudge Extremely easily but it isn't too runny either. They could improve by increasing product amount but for its price tag, it's a good product I would recommend buying if you struggle like me. Also I'd prefer if it was waterproof as this would make life easier aswell
Reviewed on Mon 21 Aug 2017
I am in my late teens/early 20's with combination, medium tone skin and brown eyes. My hair is dark brown, normal with normal texture.
This eyeliner is jet black and the applicator is a pointed tip making application so slick and easy, great for doing a flick!! Lasts all daywithout smudging, fab eyeliner
Reviewed on Fri 28 Jul 2017
I am in my mid 20's with combination, tanned tone skin and brown eyes. My hair is dark brown, normal with normal texture.
I've been using this liner since a month as a change from my usual gel eyeliner. I find this to be a great everyday eye liner. It is very easy to draw thin, precise strokes with it, the brush handle is great, because of its length, it gives a great grip to control the brush. The pigment is really black and goes opaque in a couple of swipes and dries fast, so helpful in the mornings. It does not crack or flake on my oily lids, stays on all day without smudging and is easy to remove with a make up wipe. The budget price makes it a really good buy for an everyday liner.
Reviewed on Tue 25 Jul 2017
I am in my late 20's/early 30's with combination, tanned tone skin and brown eyes. My hair is medium brown, dry with normal texture.
Rimmel London exaggerate liquid eyeliner are intense colour, optimum control, draw the lines you want. Highly pigmented liquid formula delivers a bold eye look. Maximum control applicator helps create smooth and precise line around eye contour. Smudge-proof, flake-proof, smear-proof and run- proof, lasting formula up to 16 hours. Key Features: - Highly pigmented liquid formula delivers a bold eye look. - Maximum control applicator helps create smooth and precise line around eye contour. - Smudge-proof, flake-proof, smear-proof and run- proof. - Long lasting formula up to 16 hours. Available in black shade. Dermatologist and ophthalmologist tested.
