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Lancôme introduces the Hypnôse Eyeshadow Palette: 5 flattering shades, to easily create natural to dramatic eye makeup looks. A collection of 10 different eyeshadow palettes to offer an infinite choice of effects. Its formula offers an extremely soft and creamy texture for an effortless application. The weightless and velvety eyeshadow powders are easily blendable, for a rich and homogeneous color payoff. Wet, the Hypnôse eyeshadows reveal a more intense effect. 97. 1% said the eyeshadow has a soft texture 95. 2% said the eyeshadow leaves a homogeneous, even finish 95. 2% said the eyeshadow leaves the eyelids comfortable all day long Consumer test on 105 women .c-variation-section__content .c-swatch[data-js-value=19_Ardent_Drama]:before{ content: 'new'; position: absolute; bottom: -0. 05rem; width: auto !important; text-align: center; display: block; background-color: #000; color: #fff; border-radius: 5px; text-transform: uppercase; padding: 0 0. 25rem; height: auto !important; left: 50%; transform: translate(-50%); z-index: 1; } .c-modal-shade-selector .c-swatch[data-js-value=19_Ardent_Drama]:before { content: 'new'; position: absolute; bottom: -0. 5rem; width: auto !important; text-align: center; display: block; background-color: #000; color: #fff; border-radius: 5px; text-transform: uppercase; padding: 0 0. 25rem; height: auto !important; left: 50%; transform: translate(-50%); } • Highly-pigmented & longwear eyeshadows • Extremely soft & smooth texture • Smudge-resistant eyeshadow formula • Crease resistant • Non- flaking • Long-lasting eyeshadow colors • Tested under ophthalmological control consumer test on 105 women