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What is it: A liquid matte lipstick that conditions and delivers rich, long-wear color to your lips. Why we love: Vitamin-infused liquid formula Full-coverage pigment with a matte finish Diamond-shaped wand for flawless application Key Ingredients: Vitamin E - Nourishes and softens lips This liquid lipstick makes a statement, delivering an intense pop of rich, matte pigment to your pout. The weightless, vitamin-enriched formula stays put and wears comfortably all day, all while nourishing your lips. Plus, it features a unique diamond-shaped wand that glides over lips with ease for a flawless color application in just one stroke. Pucker up to a range of 10 stunning shades, depending on your mood. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. All e.l.f. products are Vegan and Cruelty Free. - e.l.f. Cosmetics Liquid Matte Lipstick in Blushing Rose - Vegan and Cruelty-Free Makeup