Rose Inc describes this serum-infused formula as 'a whipped, cashmere-soft cream' - and we're all for it. Consider it your new favourite, and get ready to pucker up! This buildable formula provides pigment-rich colour without sacrificing smoothness - so your lips will feel plump and beautifully primed, while also knowing that your chosen shade will last all day long (minus any cracking or flaking, too!). It's enriched with a postbiotic blend to strengthen the moisture barrier, alongside a smoothing and firming fermented botanical complex. Plant-derived squalane is also key for its skin-quenching goodness. What's more, the brand has ensured pro-worthy application thanks to its flexible, tapered doe-foot applicator. Now to decide on your favourite shade(s).
