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A SEPHORA COLLECTION mascara that creates a gravity-defying curl, from the lash root to the finest tips, for 12-hour lifted volume (1). - Result: Curling, Lifting, Volumising. LOVE THE LIFT mascara: a formula made from anti-gravity wax coupled with an asymmetrical double-sided brush - the ultimate combination for an instant curl and lifted volume. Say goodbye to straight lashes with the SEPHORA COLLECTION lifting and volumizing mascara The LOVE THE LIFT mascara propels your lashes to another dimension! Enriched with anti-gravity wax, its formula takes the volume up a notch from the first brush strokes and sets the lash curl for 12 hours (1). Buildable and flexible, it coats each lash creating bespoke volume until you achieve your desired intensity, without clumping or weighing lashes down. A double-sided brush for lifted and curled lashes in a few brush strokes. With an asymmetrical silicone brush, this mascara promises an unprecedented result. On the inner curved side, its short bristles catch each lash right by the root for an instant fanned-out curl: +28% more curling effect (2). On the outer curved side, its long bristles stretch the lashes to new heights for an ultimate 12-hour lift (1). A mascara that curls all lashes - Timeless black mascara to enhance all makeup. - A vegan formula, free from animal-derived ingredients. - Also available in a mini format. (1) Scientific test on 20 volunteers, 12 hours after application. (2) Measured scientifically on 21 volunteers after 9 brush strokes. TEST RESULTS Scientifically proven result 28% more curl (1) On the panels that tested the LOVE THE LIFT mascara: 100% of women found that the lashes are instantly curled. (2) - 95% of women found that the curl is made from the lash root to the tip. (3) - 92% of women found that this mascara gave their lashes unprecedented volume. (3) - 95% of women found that their lashes were instantly lifted. (3) - 95% of women found that this mascara gave their lashes buildable volume. (3) (1) Measured scientifically on 21 volunteers after 9 brush strokes. (2) % of volunteers satisfied after 21 days of use. Satisfaction survey with 22 volunteers. (3) % of volunteers satisfied after 4 days of use. Satisfaction survey with 154 volunteers.