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Eclat Skin London's Anti-Wrinkle Elixir Serum aims to boost skin renewal and smoothen the look of fine lines and wrinkles. The elixir serum has smooth gel like texture that glides on the skin like a dream hydrating, moisturising and nourishing the skin. Activated with 24K Gold and Vitamin A. 24K Gold: Has been used in skincare from Egyptian times, it is said that Cleopatra used to sleep with a gold mask. Gold is a true anti ageing ingredient as it is anti-oxidant that protects, balances and calms the skin as well as aims to brighten and firm. Coenzyme Q10 (CoQ10): Is a vitamin-like substance produced by the human body and is necessary for the basic functioning of cells. CoQ10 has the beneficial effect of preventing photoaging and wrinkles, most notably crows feet around the eyes. Vitamin A/ Retinyl Palmite: Retinyl palmitate is the ester of retinol (vitamin A) combined with palmitic acid, a saturated fatty acid. Retinyl palmitate is considered a less irritating form of retinol, and a gentler ingredient on sensitive skin. It has similar effect to Retinol that is known to be one of the best anti-ageing skincare ingredients in the world. It has an effect of repeatedly shedding the upper dermal layer forces the skin to produce new cells, this aims to boost skin renewal and smoothens the look of wrinkles. £0.66 per g.