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The Purple Perfecter is a smoothing and brightening serum that delivers a welcome cocktail of youth-boosting ingredients to your skin. It is a perfect powerful treatment for anyone whose skin looks uneven and dull. Serum is infused with AHA, which improves brightness via gentle exfoliation. It resurfaces dull skin and reduces appearance of fine lines, wrinkles and discoloration to reveal younger looking complexion. Containing natural moisturising, anti-inflammatory and antioxidant ingredients such as bilberry, sugar cane, orange, lemon and sugar maple, the product also includes zinc. The latter has skin healing benefits, helps to calm redness and irritation. Zinc also works as an antioxidant and helps to fight and prevent the formation of free radicals that cause discolouration, saggy and weakened skin. Antioxidant action is also supported by plum extract that has antioxidant properties when applied topically. The serum smooths and reduces wrinkles, while Tara Spinosa delivers antimicrobial qualities and Kappaphycus helps restore the skin's barrier by recreating cell cohesion. With calming aloe vera extract, rosewater and plum, this innovative serum is not aggressive and can be used daily. Key Ingredients Natural Fruit AHA's is a chemical exfoliator that exfoliates skin gently, via a chemical reaction that doesn't damage the skin as opposed to physical exfoliation such as scrubs. -Improves brightness by gently exfoliating -Cellular renewal -Anti-wrinkle Zinc -Naturally moisturising -Balances sebum activity -Smoothing Plum -Improves skin texture Cruelty-Free Not Tested On Animals Suitable For Vegan