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A gel-balm cleanser that transforms from gel to oil to milk, dissolving makeup, SPF, and impurities while leaving skin hydrated and nourished. Milky Jelly Cleansing Balm & Makeup Remover is a no-nonsense, high-performance cleanser formulated with just 11 essential ingredients. Its ultra-gentle formula effectively removes even stubborn makeup (including waterproof), SPF, and impurities without stripping the skin. The gel-balm transforms into an oil upon massaging onto dry skin, then into a weightless milk when water is added, rinsing away all traces of makeup while leaving the skin looking hydrated, nourished, and ready for the next step in your routine. It's so gentle, it can even double as a 15-minute hydrating face mask. TEST RESULTS In an independent consumer test with 32 people between the ages of 18 and 60: _100% showed immediate improvement in skin dryness and long lasting hydration up to 8 hours. _100% immediately agree that product dissolves longwear and stubborn makeup, sunscreen, and impurities _100% immediately agree that skin looks and feels hydrated and nourished, not tight or stripped.