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Meet the skincare ingredient everyone's talking about! Bakuchiol. Pronounced 'bah-koo-chee-ol', it's the plant-based alternative to Retinol that's a dream for those with sensitive skin. This lilac coloured serum works to reduce the appearance of fine lines and discourages uneven skin tone. Gentle on the skin and formulated with Grape Seed Oil an antioxidant with moisturising properties. How to use: Apply to face morning and night for best results. Caution: Discontinue use if redness or irritation occurs. Keep out of eyes. For external use only. Vegan and cruelty-free. Want to know more? Head to this article on our blog: A Cosmetic Scientist's Guide To Bakuchiol