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Granting an instant golden-toned glow, the Loving Tan Purest Tanning Lotion in the shade 'Medium' is a hydrating crème powered by 97% naturally derived ingredients. Made with a tinted colour guide, the formula instantly bronzes the skin to guarantee even coverage, while developing over time for a deep result with just one layer. Its nourishing aloe vera base is fortified with cacao, cucumber and pomegranate extracts to encourage a soft, silky-feeling skin texture, alongside ensuring a luminous, more even-looking result. What’s more, the tanning crème is developed with a dry touch finish to support comfortable wear and minimal transfer, meaning no stained sheets or clothes.