This product helped me achieve my perfect blonde. Any yellow tones which were not cancelled out by purple shampoo/conditioner were cancelled out with this toner! I brought it on offer in Boots, I think it was 2 for £10. It’s easy to use and the hair mask that comes with it is unreal, makes your hair feel like silk. 10/10 would recommend!
Reviewed on Tue 27 Oct 2020
I am in my late 20's/early 30's with combination, fair tone skin and blue eyes. My hair is blonde, processed with normal texture.
This toner works very well, it really helps getting rid of the yellow and brassy tones out of your hair. I find that mixing a little bit in with the bleach works very well too. I've found it makes the results of the toner better and longer lasting.
Reviewed on Wed 09 Nov 2016
I am in my mid 20's with sensitive, fair tone skin and blue eyes. My hair is light brown, dry with fine texture.
Love this toner works really well getting rid off of brassy yellow tones in the hair works well with bleach London silver shampoo and conditioner my only down side is that to keep the brassiness away you need to keep it topped up
Reviewed on Mon 03 Oct 2016
I am in my late teens/early 20's with dry, fair tone skin and blue eyes. My hair is light brown, oily with normal texture.
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Banish brassy tones with BLEACH LONDON’s Platinum Blonde Maintenance Routine, a complete kit to keep unwanted warm shades at bay. Suitable for coloured and bleached lengths, find nourishing formulas that protect and replenish the hair while encouraging a salon-fresh effect. Set Contents: White Toner Kit Protecting from brassy hues for up to 16 weeks, this semi-permanent toner kit keeps your hair vibrant and cool-toned. Includes: Colourant 40ml, Developer Lotion 80ml, Treatment Mask 50ml, Plastic Gloves, Instruction Guide. Silver Shampoo 250ml Cleanse and clarify with this nutrient-rich formula, fortified with wheat proteins and vitamin B5 to support stronger-looking strands. Its violet pigments work to neutralise yellow tones, while leaving the hair touchably soft and smooth. Silver Conditioner 250ml This silver conditioner leaves blonde hair feeling nurtured, radiant and revived with its creamy consistency, working to detangle and nourish post-shampoo. Reincarnation Mask 200ml A high-performance hair mask that features a blend of hydrolysed wheat protein, sunflower seed oil and lactic acid to encourage stronger-looking hair that’s more manageable.
