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Noughty’s Purple Reign Conditioner helps to remove unwanted brassy yellow and orange tones, while providing your locks with a hydration boost. Enriched with 97% natural ingredients, the formula works to leave hair feeling fresher and brighter.Violet pigments boast colour correcting properties, working to neutralise warm hues. Glycerin seeks to help soften the strands and retain moisture, while blueberries help to hydrate the locks and promote a healthy finish.Vegan and cruelty free.