Instantly moisturise and plump your curls (which are often dry because natural oils from the scalp struggle to flow down the bends and twists of strands) with the FLO-ETRY Vital Natural Serum (295ml). Starring Color Wow's proprietary profaxil-18 complex (which breaks up large oil particles, making them easier to disperse), the FLO-ETRY Vital Natural Serum spreads rich jojoba (and pequi and coconut) oil throughout strands from roots to ends. What's more, the formula is made using the brand's naked technology, which works to leave hair feeling and looking lightweight and hydrated, without the weight or greasiness. So if you're thinking that your curls need some serious hydration, you know what to do...
