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Fudge's most powerful Brunette Toning Shampoo that Instantly erases red and orange tones and repairs damage in just one wash The cool brunette shampoo contains max-strength blue micro-pigments that instantly knocks out unwanted red and orange tones from brunette hair, whilst Fudge's unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. To use: Apply to wet hair, lather evenly and leave in for up to 5 minutes. Rinse well, then finish with Fudge Cool Brunette Blue Toning Conditioner. Avoid contact with skin and other absorbent material, if possible use gloves as staining can occur.