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Laura Mercier worked closely with the brand's Product Development team to develop a more comprehensive shade range, answering to consumers demand. The new 20 shade lineup addresses consumer need gaps and complements the Laura Mercier shade selection for the cult-favorite regular Tinted Moisturizer. This expansion allows brand loyalists to find their perfect shade, no matter the skin type, and without any sacrifices. The Laura Mercier Tinted Moisturizer Oil Free gives skin a soft-focus effect, all while blurring the look of imperfections, pores, and fine lines. All day lightweight hydration never feels greasy or heavy, while comfortably controlling shine with oil-absorbing powders for healthy, blurred matte skin. The new and improved modern packaging is designed with an innovative orifice to prevent leakage and improve consumer experience. The redesigned tube features a new shade band to improve shopability and for instant shade recognition. Tinted Moisturizer Oil Free Natural Skin Perfector SPF 20, cult-favorite provides demi-matte, sheer coverage that instantly gives skin a soft-focus effect. The oil-free hydration never leaves skin greasy or unbalanced. This lightweight, ultra-sensorial water-break cream provides the benefits of makeup, skincare, and SPF in one step. The result is a multitasking blend of skincare and makeup that blurs imperfections with a sheer hint of coverage. TEST RESULTS - Oil-absorbing powders: 83% of consumers feel the formula balances even the oiliest of complexions, without feeling tight or over-drying.(1) - Non-Greasy Soothing Hydration: 91% of consumers feel formula provides lightweight hydration to balance skin(1), while Licorice Root extract is known to soothe skin. - Healthy, Blurred Matte Finish: 93% of consumers feel the formula imparts No Makeup, Makeup skin-smoothing coverage, that doesn't settle into fine lines, emphasize imperfections, and never looks cakey. - Color-true Wear: 96% of consumers say product stays true to color throughout wear.(1) - Effortless, Even Coverage: 93% of consumers feel the sheer, buildable formula applies evenly for a mistake-proof application!*. (1) Based on Consumer Perception Study of 54 subjects with Tinted Moisturizer Oil Free COMPOSITION - Oil-absorbing powders - balance even the oiliest of complexions, without feeling tight or over-drying. - Non-Greasy Soothing Hydration - the formula provides lightweight hydration to balance skin, while Licorice Root extract is known to soothe skin. - Healthy, Blurred Matte Finish - the formula imparts No Makeup, Makeup skin-smoothing coverage, that doesn't settle into fine lines, emphasize imperfections, and never looks cakey. - Effortless, Even Coverage - the sheer, buildable formula applies evenly for a mistake-proof application!