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Lend a hefty dose of TLC to your pout with KraveBeauty's Plumptuous Lip Jelly (7ml). Formulated with skin-mimicking ingredients to effectively hydrate delicate lips, this nourishing hero also calls on upcycled plum oil and 1% MaxiLip, which work together to grant a fuller, softer pout. Available in an array of sheer but buildable shades that you can rock alone or on top of lipstick for an extra boost of juiciness. The cherry on top? It boasts a unique, cooling metal applicator that leaves a refreshing sensation every time.