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The Ordinary 4% Sulphate Cleanser for Body and Hair is a mild cleanser for hair and skin. This minimalistic formula incorporates Sodium Laureth Sulphate-2 (SLES-2) as a sole cleansing agent. The 4% concentration is important, because it imparts the formula with an adequate cleansing ability while mitigating any concerns around irritation due to its relatively low concentration. Product Objectives: - To introduce a minimalistic product that could cleanse effectively while being gentle enough for daily use - To bring a product to market with a dedicated commitment to cleansing above all other considerations - To challenge misconceptions around sulphates Product Format: Lightweight gel Ideally suited for: Gentle cleansing The Ordinarys Sulphate 4% Cleanser for Body and Hair contains SLES-2 as an effective foaming agent and is designed to be gentle on the hair and skin, ensuring effective cleaning without stripping hair colour. Tests show, The Ordinary's cleanser has been reported to be non-irritating and non-sensitising to the skin.