This purple conditioning cream visibly brightens, neutralises brassy or yellow tones, and weightlessly nourishes natural, colour-treated, or highlighted blonde hair, leaving it stronger and revitalised with a beautiful-looking sheen for a glossy fresh blonde. Key Benefits ✔ Neutralises brassy or yellow tones on natural, colour-treated, or highlighted blonde hair to revive a pure blonde. ✔ Leaves hair feeling stronger and revitalised, with a beautiful-looking sheen for a glossy fresh blonde. ✔ Blonde appears luminous and radiant. Size: 200ml Key Ingredients Florentina Iris and a Blend of Violet Pigments: Colour-corrects unwanted brassy and yellow tones. Magnolia Bark Complex (rich in Omega-9): Helps protect the hair. Buriti Oil: Nourishes the lengths without weighing them down. Texture: A creamy lilac formula that glides smoothly through hair and leaves a nourishing feel. User Trial Results ✔ 93%: The products left the blonde in my hair looking fresh. ✔ 93%: The products visibly neutralised brassiness. ✔ 93%: The products left my hair looking brighter. ✔ 9 out of 10 people: The products visibly neutralised yellow tones. (Based on a consumer self-assessment test conducted on a panel of 120 people after 2 weeks of use.)
