VIRTUE® Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster. Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, it acts as a powerful daily smoothing treatment for hair, re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source and going light-years beyond basic conditioning.Key Ingredients:Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthierPink Pomelo: contains nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitalityGotu Kola: a multitasking Indian herb that promotes strength, smoothness, and lusterPhospholipids: molecules derived from natural soybeans that help fight frizz and protect against humidityCynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressorsKey Benefits:Powerful daily conditioning treatmentDeeply hydratingHelps protect hair from environmental aggressorsFree of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-freeClinical Studies:97% of women said their hair looked smoother*97% of women said their hair looked healthier*80% of women felt their hair looked smoother and more hydrated***Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
