VIRTUE® Volumizing Primer is a weightless spray to build volume and create the perfect foundation for style. Formulated with their revolutionary Alpha Keratin 60ku® protein, this lightweight primer works to create memory at the root and architect your style for all-day hold. The unique formula also protects against heat and environmental damage while mending fine hair prone to breakage and leaving it lustrous and shiny without any stickiness or build-up.Key Ingredients:Alpha Keratin 60ku®: binds directly to areas of damage, repairing and revealing hair that's shinier, stronger and healthierHydrolyzed Wheat Protein: helps increase volume and facilitates styling while improving sheen and the texture of hairPanthenol (Vitamin B5): natural B vitamin that delivers moisture, softness, and shineHydrolyzed Soy Protein A: protein that helps to improve manageability, conditions and moisturizes hair and improves overall healthAloe Extract: rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shinyKey Benefits:Builds volume at the rootSupports your style for all-day holdMends hair prone to breakageProtects against heat and environmental damageFree of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-freeClinical Studies*:After one application, 96% of women felt hair had instant volume, lightweight, buildable hold and was easier to style8 hours after first application, 94% of women said their style bounced back and restyled easierAfter only 3 uses, 100% of women felt their hair was less limpWith continued use, 98% of women said hair had flexible bounce, was healthier-looking and less dull*Consumer perception study conducted on 50 respondents after 5 uses/one week.
