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When the going gets rough, rely on the ROUGH.RIDER strong-hold styling clay by KEVIN.MURPHY to slick things into place.Set to see you through anything (windy days included), this formula holds hair in place while lending soft definition and a matte finish. Whether you use it for an effortlessly undone and ‘roughed-up’ look or just to seal ends while adding hydration and boosting strength, it can be used on all hair types and a variety of lengths. Patchouli oil, soya bean extracts and golden bamboo nourish hair and feed it with antioxidants without leaving it feeling greasy, and the formula is totally vegan friendly.