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A restorative purple hair mask. Give blonde hair the TLC it craves with the Bleach London Purple Reincarnation Mask. Formulated with bondrestoring technology; this purple mask works to strengthen and nourish the hair as well as helping restore weakened bonds and preventing damage triggered by pollution and styling. Infused with violet pigments; this mask helps neutralise brassy tones and brightens blonde hair while a blend of hydrolyzed wheat proteins; vegetable proteins; and antioxidantrich sunflower seed extract work to strengthen and enhance hair elasticity. Vegan Free of ammonia and parabens