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What it is: A shampoo that meets all your blonde, silver, and gray needs by toning brassy hues, strengthening, hydrating, and delivering 7x more repair*. What else you need to know: Achieve your brightest and healthiest blonde while you wash. Infused with Bond Cure Technology, quinoa protein, plant butters, and ultra-violet pigments, this shampoo strengthens, repairs, and hydrates dry, damaged strands while toning yellow, brassy hues. Hair Texture: Straight, Wavy, Curly and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: Dryness Damage/Split Ends/Breakage Brassiness - Tones Brassiness - Gently Cleanses - Repairs and Strengthens Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. Fragrance Description: Notes of warm vanilla, spicy sweet clover, and fresh citrus create an intoxicating scent. In a clinical test, compared to a control, when used with Bust Your Brass Shampoo and Conditioner: - Hair was 7x more repaired - Hair had 55% less breakage COMPOSITION Key Ingredients: - Bond Cure Technology - An innovative complex that targets the most abundant bonds in hair. - Vegan Proteins - Made up of essential amino acids which can provide keratin-like benefits. - Ultra-Violet Pigments - Counteract yellow and brassy tones.t USAGE RESTRICTIONS Avoid contact with eyes.