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Weleda Pomegranate Firming Face Serum is the ideal companion to the skin’s natural ageing process. The intensive care serum is a real concentrate of natural active ingredients and boasts an immediate effect. Used everyday, the Weleda Pomegranate Face Serum is a light, non-greasy serum which will fortify the skin's structure. It will activate cell renewal, reduce wrinkles and firm whilst intensely moisturising. This do-it-all cream also improves elasticity and tonicity and perfectly complements the Weleda Day and Night Pomegranate creams. Dermatological tests shown that after 28 days of use depth of wrinkles reduced by 29%* and skin moisture levels increased by 39%**. *Measurement of depth of wrinkles with PRIMOS, test with 20 subjects between 41 – 65 years of age, application of the product twice daily for 28 days. **Measurement of skin moisture with a corneometer, test with 23 subjects between 41 – 70 years of age, 30 minutes after application. Directions of use: Use morning and evening on clean skin. Apply the serum on the face and neck and massage delicately. After applying the serum, skin is ready to receive the Weleda Pomegranate Day or Night Cream. When using the serum for the first time, start the pump by pressing it 7 or 8 times.