Aveda Be Curly Advanced ™ Intensive Curl Perfecting Masque

Give your wash day routine a strong foundation. Curls and coils are naturally more fragile, which is why our game-changing hair masque for curly hair, coily hair and wavy hair replenishes strength with a peptide derived from plant proteins.  This intensive silicone-free treatment masque conditions and increases smoothness of curls and coils by 85%¹. The formula also protects from frizz and leaves hair looking more defined and 2X² shinier. BenefitsDetangles / Moisturizes / Defines curls / Anti-frizzCreated with our expert team of texture stylists. 97% naturally derived³. Vegan. Leaping Bunny Approved.  TEST RESULTS ¹Ex-vivo testing on tresses. ²Ex-vivo testing on tresses vs unwashed hair. ³Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water. COMPOSITION Vegan curl-perfecting peptide: Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves. Peptide with low molecular weight penetrates and fortifies vulnerable strands Kokum seed butter: Deeply nourishes and conditions, and provides?slip and detangling to help reduce breakage?of curls, coils and waves. Baobob seed oil: Amplifies light reflection across curl pattern for enhanced shine Sunflower seed oil and shea butter: Conditions, moisturizes and deeply nourishes curls, coils and waves  MORE INFORMATION Detangles / Moisturizes / Defines curls / Anti-frizz / Brings shine