SAME BUT DIFFERENT: the iconic CREAM LIP STAIN liquid lipstick is reinventing itself! It's still ultra-matte, ultra-pigmented and transfer-proof, but now with a vegan(1) formula and 10-hour(2) hold. - Product type: Transfer-proof lipstick. - Finish: Matte. - Benefits: High coverage, intense matte, long-lasting, transfer-proof. - Active ingredients: Avocado oil. THE SAME: the same reasons for the incredible success of CREAM LIP STAIN. CREAM LIP STAIN is the matte lipstick that coats lips in an ultra-thin, ultra-matte, ultra-pigmented color film. The makeup result that has made it such a success for over 10 years remains the same. An iconic combo: the power of intense matte pigmentation and the performance of a no-transfer formula. Nothing changes! Formulated with avocado oil, its creamy texture transforms into a veil of soft, comfortable velvet, without leaving lips feeling dry. BUT DIFFERENT: now vegan(1) and with 10-hour hold(2) This vegan(1) version is no less effective-on the contrary! Still transfer-proof, the ultra-long-hold makeup result now lasts for 10 hours(2). This revamp is topped off with a new design and a new shade range: it's CREAM LIP STAIN as you know it, only better. In addition to the original hues that made it such a success, discover new options: new timeless shades, as well as unexpected colors. A myriad of shades, and so many excuses to wear CREAM LIP STAIN. The lipstick that goes further. With at least 44% recycled plastic in its packaging, CREAM LIP STAIN is modernising itself. To go even further, the packaging has been redesigned to reduce its total final weight by 7.7% compared with the previous version, representing 2.51 fewer tons of plastic(3), or the equivalent of 75,261 bottles of water(4). (1)Free from animal-derived ingredients. (2)Scientific test performed on 23 volunteers, 10 hours after application. (3)Based on Cream Lip Stain product quantity from 01/01/23 through 12/31/23. (4)Equivalence: 1 ton of plastic = 30,000 x 1.5 liter water bottles. TEST RESULTS 10-hour hold: Scientific test performed on 23 volunteers, 10 hours after application.
