Anastasia Beverly Hills Hydra Prime

WHAT IT IS More than sunscreen. More than primer. Everything your skin needs. Anastasia Beverly Hills Hydra Prime SPF 50 is a multi-tasking daily sunscreen that hydrates, primes, and protects all skin tones. Clinically shown to reduce fine lines, boost moisture by 57%*, and improve texture and tone with a smooth, radiant finish and no white cast. Powered by niacinamide, ectoin, and beet root to defend skin and prep it — makeup optional. *In an independent study of 32 women WHY YOU'LL LOVE IT Daily, lightweight, broad-spectrum SPF 50 Breathable, barrier-strengthening primer and sunscreen Forms an antioxidant shield to protect from environmental stress Clinically proven to improve skin tone, hyperpigmentation, texture, and signs of aging Blurs and smooths the appearance of uneven texture and fine lines Preps and primes skin for smooth, perfected makeup application Silky texture blends invisibly with no white cast, residue, piling or greasy feeling Microbiome-friendly by creating a balanced environment for optimal skin health Multi-tasking formula boosts moisture levels, refines texture, and provides sun protection Uplifting citrus scent with fresh, herbaceous undertones Wear alone for a smooth, radiant look or with makeup for staying power without disruption Suitable for all skin types and tones Housed in luxe, travel-ready packaging Vegan, Cruelty-Free, Paraben-Free, Phthalates-Free, Mineral-Oil Free, Sulfate-Free, Gluten-Free Clinically tested, Dermatologist tested and Noncomedogenic HIGHLIGHTED INGREDIENTS Niacinamide helps blur the look of dark spots and refines surface texture. Ectoin helps strengthen skin's barrier, keeps skin hydrated and defends from environmental stress. Beet Root helps improve the look of skin texture and helps retain moisture. Bisabolol helps soothe and calm sensitive skin. Acetyl Zingerone helps reduce redness, fine lines and signs of aging. TEST RESULTS CLINICAL RESULTS *In an 8-week independent study with 32 women: •t100% showed up to 57% more moisture instantly* •t100% saw fine lines and wrinkles visibly soften in 4 weeks* •t97% showed improvement in moisture levels after 18 hours* •t81% saw dark spots fade* USER PERCEPTION CLAIMS •t96% saw no white cast, no greasy feel* •t90%+ said it layered well under makeup* •t80%+ saw smoother, more even-toned skin* AFTER 18 HOURS OF WEAR: •t100% agreed the product is easy to blend* •t100% agreed the product feels more like a moisturizer than an SPF* •t96% felt it was easier to apply an even coat of foundation after using this primer* •t96% agreed the primer makes it easier to apply foundation after* •t96% agreed the product has the perfect amount of grip to lock in makeup* •t93% agreed this primer keeps their skin hydrated all day* •t90% agreed their makeup lasted longer with the primer* •t90% felt their skin tone and texture looked more even after application* •t90% agreed their makeup looked intact 18 hours after application* •t87% agreed the primer helps visibly reduce the appearance of sun damage and acne scars* Proven to increase the wear of ABH Impeccable foundation for up to 16 hours* *In an 8-week independent study of 32 women