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Mild surfactants gently cleanse and care for colour-treated hair, while a powerful combination of wheat-derived conditioning agents, UV absorbers and inhibitors helps prevent colour fade and protects the hair structure. Key Benefits of Paul Mitchell Color Care Color Protect Daily Shampoo: - Cares: Gently cleanses while adding strength, elasticity and body. - Protects: Sunflower extract protects the structure of the hair, provides UVA and UVB protection and helps prevent hair colour fade. - Moisturises and adds shine: A powerful combination of conditioning agents and extracts provides ample moisture and intensified shine. pH: 5.5 Key Ingredients: - Panthenol: Provides long-lasting moisture, reduces the formation of split ends, thickens hair, provides shine and helps repair surface damage. - Hydrolyzed Wheat Protein: A rich protein source that contains cystine, the important disulfide bonding amino acid that is capable of chemically binding to human hair, producing long-lasting reconditioning results. - Hydrolyzed Wheat Starch: A unique hydrating complex that offers moisture balancing and protection with a protective film that works synergistically to deliver body and control with a soft, smooth feel; helps to alleviate the brittleness often associated with low humidity and limpness experienced at higher humidity. - Cinnamidopropyl Trimonium Chloride: UV absorber protects hair from the sun; proven to prevent UVB damage in both grey and pigmented hair as well as improve combing, strength and mechanical behavior; small enough to penetrate and bond to the hair, allowing it to protect both the cuticle and the cortex. - Sunflower Extract: Natural sunflower extract provides intense UV protection and helps preserve the life of hair colour. - Activated Botanical Shine Blend: A unique blend of awapuhi, chamomile, rosemary, aloe vera and jojoba provides gentle hydration and creates brilliant shine and reflection. Vegan. Colour safe. UV protection. Paul Mitchell is a PETA certified cruelty-free brand; they do not test any of their products on animals.