A lightweight, volumizing shampoo that doesn't compromise on hydration for instant and all-day touchable volume.* Ready for a big hit of volume? This lightweight shampoo proves that you can have it all-giving life to limp strands with an instant* boost of volume that won't leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3x more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.* *Based on a professional evaluation of 32 subjects. **Clinically tested when using Big Hit Shampoo + Conditioner together as a system. Hair Texture: Straight, Wavy, Curly Hair Type: Fine, Medium Hair Concerns: Volumizing Key Benefits: - instant and all day volume* - weightless moisture - touchable softness Fragrance Description: A blend of warm vanilla, spicy sweet clover, and fresh citrus. In a 7-day consumer study of 32 participants: 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours* 91% agree that Big Hit Shampoo and Conditioner add weightless moisture* 94% agree that their hair feels touchably soft* *Based on 7-day consumer study of 32 participants. COMPOSITION Key Ingredients: - caffeine - helps energize limp hair and promote sebum elimination. - glycerin - adds and retains moisture into strands. - sea buckthorn - rich in fatty acid omega 7, making it a holy grail for hair and scalp. USAGE RESTRICTIONS Avoid contact with eyes.
