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INTRODUCING THE ONE SPF FOR EVERYONE, EVERYWHERE… The NEW! INNOVATION Charlotte Tilbury Invisible UV Flawless Poreless Primer SPF 50 PA++++ SHIELD. Darlings, an SPF each day helps keep the wrinkles away!! Wrinkles appear reduced by 51%* CLINICALLY PROVEN RESULTS: - PROTECT: SPF 50 PA ++++ and 100% pollution defence - SUPERCHARGES: 198% increase in hydration after 1 hour* - PRIMES: 95% agree imperfections appear blurred** The research powered weightless SPF 50 filter with a flawless, poreless finish. *Tested on 30 people over 8 weeks, **Tested on 203 people over 8 weeks LOVE YOURSELF. PROTECT YOUR SKIN. SHIELD BLEND: - Next generation active collalift18 - 100% pollution defence - Hydrating filter hyaluronic acid - Airbrush smoothing, blurring filter-effect polymers CHARLOTTE HAS CREATED A NEW! INNOVATION CATEGORY: - Research-powered hyaluronic-infused hydrating, firming smoothing moisturiser - Protecting pollution and uv filter - 100% pollution defence + spf 50 pa++++ - Poreless, flawless looking, soft-focus beauty glow primer - Over 90% agree formula provides the perfect makeup base*** = NEW! NEXT GENERATION FORMULA INVISIBLE UV FLAWLESS PORELESS PRIMER WITH SPF 50 PA++++ A beautifying, hydrating, protective filter that primes your complexion and is clinically proven to improve the look of skin while you wear!! “Darlings, every dermatologist will tell you that the sun is the most damaging external stressor for your skin, with too much exposure causing photoageing, moisture-loss, breakdown of elasticity, premature wrinkles and hyperpigmentation! No matter your age, skin type or skin tone, if you aren't wearing sun protection daily, your magical layers of serums, creams and hydration are going to waste!! Now is the time to LOVE YOURSELF and PROTECT YOUR SKIN! My NEW! NEXT GENERATION INVISIBLE UV FLAWLESS PORELESS PRIMER is THE ONE SPF YOU CANNOT LIVE WITHOUT!! This is the ultimate SOFT-FOCUS BEAUTY GLOW FILTER that gives you daily UVA/UVB defence with SPF 50; SHIELDS the skin from the impacts of modern life and urban pollution, and delivers CLINICALLY PROVEN results with an INSTANT FLAWLESS, PORELESS LOOKING FINISH. This SKINCARE-MEETS-MAKEUP hybrid has a weightless, breathable, INVISIBLE formula which glides on in a SATIN-SMOOTH texture, instantly absorbing into the skin leaving no greasy residue, no white cast and no flashback. Just like my award-winning AIRBRUSH MAKEUP, it STRETCHES over the skin, BLURRING and SMOOTHING for a PORELESS, FLAWLESS, FILTERED look and feel. This NEXT GENERATION INNOVATION primes, perfects and smooths the look of skin, giving you the most beautiful, canvas for makeup. I have worked with my in-house scientists to create a perfecting filter with a blend of potent ingredients and extracts that not only shield, but plump, smooth and protect the look of your skin too! Darlings, an SPF EACH DAY HELPS KEEP THE WRINKLES AWAY!”- Charlotte Tilbury WHY YOU NEED CHARLOTTE'S NEW! NEXT GENERATION Regular exposure to the five daily environmental aggressors —sun, pollution, cold, heat, and wind—can cause damage to the structure of your skin. Without question, sunlight is one of the most damaging, with overexposure causing fine lines and wrinkles, reducing the appearance of skin's elasticity, leading to uneven tone, enlarged pores and causing loss of a youthful, radiant appearance. CHARLOTTE'S NEW! SPF 50 PRIMER not only protects your skin from UVA/B rays and damaging urban pollution, it deeply HYDRATES, SMOOTHS, BLURS and FILTERS the look of skin with an INVISIBLE, FLAWLESS PORELESS LOOKING veil, perfectly protecting and priming your complexion for AIR-brushed makeup application. Enriched with Collalift 18, a NEXT GENERATION extract of African Mahogany tree bark that wraps the skin and improves the appearance of pores and fine lines, minimizing the look of wrinkles and boosting the feel of elasticity. “As a makeup artist, I have never been satisfied with high SPF products on the market. Living in Ibiza and having